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Get EWA Certified!
Over 12 hours of Training
Led by Ryan Ponsford, MBA and Hank Sanders
Live Weekly Sessions, Wednesday April 23 - June 11th
1 p.m. (PST) / 4 p.m. (EST)
Sessions will be recorded and available to participants.Â
"This is not just another training,
it’s the ultimate blueprint for mortgage professionals who want to build lasting, client introduction-driven partnerships with financial advisors and position themselves as an indispensable asset in the advisors’ practice."
-Hank Sanders
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Master the art of working with financial advisors!
SPOTS ARE LIMITED
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- The math and strategic uses for home equity in retirement.
- An understanding of the financial advisory landscape, types of firms, how they operate, and which to target.Â
- Messaging and strategies to attract, engage, and convert advisor relationships.
- How to market effectively using proven scripts, strategies, and outreach tools.
- How to handle objections we’ve heard time and time again.Â
- An action plan to jump start your business development efforts.
- Access to a Course specific community to engage with your peers and the course instructors.Â

The Advisor Advantage Certification
Course: $4995
Top Features
- Access to the Advisor Advantage Community Circle
- Exclusive Resources
- Case Studies
- Marketing Tools
- Proven Scripts
- Certificate of Completion

Monthly Membership is $149. Note: The discounted "Advisor Advantage" Course is offered at checkout after purchase of the Essentials Bundle.
40% off of the Course: $2997
Everything in Starter Plus
- Time to Think Monthly Sessions
- Learning Lab Sessions
- Ask the Advisor live meet-ups
- Selling HECM LOC Course
- Discounts on Courses & Products

Monthly Membership $479
Course: FREE
Everything in Essentials Plus
- Free access to Certification Courses
- Free access to Downloads
- Exclusive Community access
- Monthly Case Design Sessions
- VIP access for Programs & Events
- Free access to Future Courses
Your Instructors

Ryan Ponsford, MBA
Ryan Ponsford is a seasoned financial advisor with a deep understanding of the role of housing wealth in strategic retirement planning. With decades of experience, Ryan specializes in helping Loan officers work together with Financial Advisors to support the long-term security and peace of mind of their clients by including Home Equity. His expertise bridges the gap between financial professionals and reverse mortgage solutions, ensuring clients receive holistic and tailored guidance for their retirement needs.
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Hank Sanders
Beginning his career in financial services with Merrill Lynch in 1986, Hank draws from over 30 years of experience as he shares knowledge and wisdom around retirement solutions as well as the do's and don't of engaging with professionals. Known as the gentleman of the bunch, Hank's calm demeanor and inquisitive mindset has earned the trust of both lending and financial professionals throughout the country. Beyond the office, Hank is an avid outdoorsman, enjoying shooting, fishing, hiking, and exploring, while serving and volunteering with multiple organizations in his community.  Â
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